Anh 9

our company has fanalised the plan to ……………… the disued car park site. It is going to become a modern three-storey office block

*Redevelop

the management want to use the loan borroed from the bank to ………… all the company's computers with the latest processors.

 *Repaire

The governbmentmight ..........All domestis flights to make the industry more competitive.

*Deregulate

Because of the shortage of office space in the city we are .............To a rural area.

*Relocating

Wholesalers are best included in the group of …….....

*Intermediaries

Discounters, retailers and vendors are they ones who ……….

*Sell directly to the public

supermarket, department store, kiost, convenience store, and discount store are types of retail …………….

*Outlet

in all of our shops, customers are welcome to examine the ………..  before buying.

*Merchandise

I strongly recommend that you by the classical Skin watch. That is the most popular ………………. In our skin range.

*Model

Julia ………… so quickly to the new working environment. We feel as if she has been working here for years.

*Adapted

……………. Is a large self-service retail market that sells food and household goods.

*Supermarket

the ……………….. line is that if you don't maket a profit you'll go out of business.

*Main

we were faced with a number of problems at first, but now it seems that the company is moving in the right ……….

*Direction

. few people think changes to the current way of working can be made overnight as it takes time for the company to overcome the staff's ……………. To new technology

*Resistance

I don't think …………..….. is a good idea as everyone will have to face the possobility of being made redundant. Consequently, there'll be an atmosphere of unrest and anxiety in the company

*Downsizing

the representative offices won't have more autonomy unless we decide to ………………...

*Decentralize

our plan is to expand the company and ……….…….. as many job opportunities as possible.

*Create

Due to the recession, the company was forced to carry out ………… , which resulted in the loss of 500 jobs.

*Restructuring

selfridges - the UK grop has ……………. Itself from an old-fashioned department store into an up-to-date retailing experience

*Recast

to minimize staff's resistance, business leaders should raise their ……………... of the purpose of the intended change.

*Awareness

we are a democratic organization where staff of all levels get involved in the decision-making ………….

*Process

Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is ……………. All staff.

*Retraining

our offices are too small to accommodate new staff so the seating plan is going to be ……………….

*Reorganized

the European on-line retail market is …………..… to grow to € 116 billion in the next three years.

*Forecast

the economy is still doing badly. The country's been in a …………….. for years and I can't see the situation improving.

*Recession

The difference between the selling price of a product and the cost of producing it is called the ………….

*Gross margin

The…………….is the part of the profits of a company that is paid to shareholders for each share that they own.

*dividend

A company's…………profit is the profit it makes before tax is taken away.

*pre-tax

The government has promised to sliminate bureaucracy in order to encourage foreign………………

*investment

Sales went up beyond expectation, and Kernel Computers made a record………….of 150 million euros.

*Profit

We fear that a rise in interest rate will…………..the country into recession

*plunge

I returned the faulty goods to the wholesalers and they gave me a full………..

*Refund

You need to apply for a…………….for the design to protect it from being copied.

*Patent

The………from the investment in infructure is $52,000 a year

*Income

What kind of……………can I expect on my investmen?

*Return

The national bank has decided to……..the interest rate by 0.5 % recently

*Raise

They spend more than they earn and run up huge……..on their ctedit cards

*Debts

Often a……………….is offered as an incentive to encourage customers to buy more

*Discount

. The higher the risk you…………., the more money you could make

*Take

the company earned a lot of money in its first year, but last year it made a………..of $ 25 million

*Loss

The percentage of joint - stock companies in Vietnam………..from 10% in 2004 to 30% in 2006

*tripled

We have just………the XL 30 under a different name, so salas will probably go up

*Re-launched

In order to……..new products to target customers, manufacturers attempt to advertise them on media

*Introduce

One of the qualities of a good advertisement is………………….

*Eye-catching

Publicity, price promotions, sponsorship ect, are all called promotional…………………

*Techinques

Viacom Outdoor is a/an…………….company which specializes in placing adverts on public transport such as buses

*Advertising

Sales are decreasing, so they will have to……………………..a new advertising campaign on TV in order to promote them as soon as possible

*Launch

Phil Knight, the CEO of Nike, concludes that his number one advertising…………………is to wake up the consumer

*Principle

The cleverset……….I have ever heard from advertising campaigns is the one for the credit card Assess: "You flexible friend"

*Slogan

On the way to the Kennedy airprt we can see full of billboards, advertising anything from milk to furniture. Billboards mean……………

*Hoardings

The product became  a best-seller through a costly print and television……………

*Advertisements

Credit card operations……….80% of our turnover.

*Generate

………….is a way to send advertisement or information to a large number of people at the same time by mail.

*Mailshot

Billboards and sings are examples of ………….. advertising methods.

*Outdoor

These days we ……………heavily on computers to organize our work.

*Rely

We need both positive and negative…………..from our customers.

*Feedback

Currently one popular technique of advertising is celebrity …………., which means companies use famous people in its advertising for its products.

*Endorsement

A ………… advertising is a kind of advertising in which an image flashed onto a screen very quickly so that people are influenced without noticing it.

*Subliminal

Advertising for a product done in places where it is sold is called ………..

*Point-of-sale

If you get information about a product from a friend, a relative or people you work with rather than you see an advert, this is called………….advertising.

*Word-of-mouth

Many companies often place advert for their product on …………. Such as buses, train or the underground.

*Public transport

When a well-known person such as a superstar athlete, a film star or a pop star ……….. a product, they say how good the product is in adverts.

*Endorses

Outdoor advertising is growing rapidly these days because of a dramatic rise in the cost of radio and TV……………..

*Commercials

Many customer often use the product after receiving a free …………. Attached in the mail or in a magazine.

*Sample

If you want to sell your old sofas and furniture, why not ……….. an advert in the local paper.

*Place

An advertisement can be …………..; it makes people think seriously and deeply.

*Thought-provoking

This new restaurant offers extremely good food; its dishes are often so ………… In other words, they stimulate the desire for food of its customers whenever they come in.

*Mouth-watering

Next month a new computer quiz game which is so …………. will be launched; it is difficult but quite fun for people trying to solve.

*Brain-teasing

In some countries, it is illegal to …………….alcohol on TV because it may cause irresponsible drinking among the public.

*Promote

More and more US companies are turning to advertising their products on………….; as a result, on-line advertising revenues are on the increase, according to Financial Times.

*The internet

Radio, television, Internet and mailshots are some typical example of advertising …………

*Media

If you decide to use a TV commercial for your advertising campaign, it is necessary to create a good ……….to illustrate your idea and ensure that your audience understand your intent.

*Storyboard

. The selection of media (the right TV channels, magazines, etc.) plays a key role in reaching the right……………(for example, young women between 18 and 30).

*Target audience

Our advertising campaign for a ……………of eight restaurants aims at health-conscious people of all ages; they become our target consumers.

*Chain

. ……………refers to providing financial support for a sports or arts event, etc, in exchange for advertising or to get public attention.

*Sponsorship

Sponsorship of sport or arts events can be a powerful …………..of advertising.

*Method

A…………..refers to a large outdoor advertising structure, found in high traffic areas such as highways and downtown surface street, which presents large adverts to passing pedestrians and drivers.

*Billboard

Billboard advertisements are designed to…………..a person's attention and create a memorable impression very quickly.

*Capture

The major purpose of advertising is to …………….target consumers to buy the advertised product or service.

*Persuade

An advertising………….is a company which advises other companies on advertising and designs advertisements.

*Agency

The campaign set out to make the soft drink look as ………..as possible.

*Thirst-quenching

Certainly teenagers will be impressed by the new noticeable packaging of this product; it is really…………..with bright and strong colours.

*Eye-catching

Some beverage and toiletries products are ……………. Advertised in order to boost sales, so large amounts of money are spent on them.

*Heavily

Although we have paid our bill regularly, we still have some outstanding……………

*Debts

If you want cheap and affordable products you can buy them at the………….supermarkets.

*Discount

Every company in our country is expected to…………to national economic development.

*Contribute

If any………..is faulty, the buyer can reject it and demand a………….

*Merchandise/ refund

The opening of the banking complex will be an important………….development for the region.

*Commercial

The new model was up-to-date and visually very…………

*Stylish

Managing cash flow is about making sure you have the money coming in…………..the costs of the goods and services you are producing.

*To pay

Schering Plough shares…………….5.7 per cent to $20.55 after beating Wall Street estimates with sales growth of 11 per cent.

*Gained

Fashion label Polo Ralph Lauren shares rose 15.7 per cent to $55.40 after it…………its fiscal first-quarter forecast for revenue and operating margins.

*Raised

……………..buy products and supply to retail outlets such as shops, department stores, vendors…

*Wholesalers

There are no more Versa 100 models in ………

*Stock

This technique will not be applicable in situations where customers are extremely price-……………such as supermarkets.

*Conscious

In Britain, it is common………………to offer customers 30 day's credit.

*Business practice

Their sales are $3m higher than expected and obviously, they will get bonus for …………….the target.

*Exceeding

AA&F is one of the largest companies in food processing industry, having recorded annual sales of $127 billion in the 2004/2005…………..year.

*Fiscal

Their main assembly line was put out of action and they were unable to………….. their daily deadline.

*Meet

General Engineering said it word its………..by 30% over the next years as part of its cost-cutting plan.

*Workforce

The labor........has increased by 20% over the previous year, so we have been thinking of outsourcing to low cost countries

*Cost

in countries where the …........  ishight, young people tend to study more with the hope of getting a good job more easily

*Unemployment

frankly speaking, our …......… margin is not that large, although our turnover was quite hight.

*Profit

In addition to newspaper asvertising, we plan a series of TV …........…

*Commercials

the Central Bank has reduced …...... rate by 0.5% since May. This has led to recent rise in consumer spending

*Interest

By promising better results if the committee extend her project….......… Janet was able to have some more time

*Deadline

The business is currently a private-owned enterprise but they are considering going public and selling…........…

*Shares

We want the visitors to leave our contry with an excellent….....… of our company

*Impression

……........…to your letter of 12th December, I would like to thank you for your kind invitation

*Further

some company provide ……........ so that their customer can try their products before they decide to buy

*Free samples

when Nike…...... into non-athletic shoes, it lost its number one position to Reebook in 1986

*Expanded

With the lauch of the new trainer sales ….....… in Nike and, as a result, the compan restored its number one position

*Took off

the most important thing for a good advertising campaign nowadays is to be able to …........ consumer' attention

*Gain

Before you develop a marketing strategy, you should have a discussion with your client about their business…......… for their company and their brand

*Objectives

…...... of sports or arts evens can be a powerful method of advertising

*Sponsorship

……....... Informs consumers about the existence and benefits of products and services and attempts to persuade them to buy

*Advertising

Four major brands AOL Yahoo! Freeserve and BT have achieved …...... of over 40% amongst the UK adult population

*Awareness

During a 21-year partnership with the agency Wield and Kennedy, Nike has created some of the world's most attention-…......…. advertising

*Grabbing

Authorities in Sweden have …........ TV advvertising to project their children from commercialization

*Banned

A number of vietnamese women want a campaign for maternal health-care to …......... in the whole country

*Operate

According to BMW chief Executive Officer the profit of the company …......... From 12$ million to 25$ million

*Doubled

Which of the following means a place where company shares are bought and sold?

*Stock market

. ….. is when a person or organization is unable to pay their debts

*Bankruptcy

Which of the following means company profits for a three-month period?

*Quarterly earnings

Japan is undergoing its longest economic recovery since the end of the century when there was a vigorous domestic boom because of war with China. The word "boom" means…....….

*Growth

All ground staff at the terminal are threatening to take industrial action if their pay proposal is rejected. The words "industrial action" means …........…

*Refusal of word

Vodafone …........… have received USD 700m ò dividends in the five years since the acquisition

*Shareholders

It may be true that cultures are becoming more alike under the effect of globalization and mass tourism. Which of the following is the same in meaning with the word "alike"

*Very similar

Many people are sent to live overseas for a period to undertake tasks …......... Their company or organization

*On behalf of

the change in performance can be dramatic when employees feel they are part of a team. "a dramatic change" is one which….....…

*Is easy to see, large and sudden

we often perceive change as a threat …......… our stability, our self-esteem and our values

*To

The assembly line, ….........… by Henry ford, has brought about many significant changes in automobile production.

*Invented

Despite a drop …… sales recently, the company can be proud …........ its skilled workforce and excellent products

*In/of

We are about to lauch an advertising campaign     - Are you? What promotional tools …......... this time?

*Are you going to use

In Newcastle, in the north of the England, one shoper …....... ten comes from Norway

*In

By ….....… in England, young Norwegian couples like the Pattersens save the cost of baby clothes by around 50%

*Shopping

Over the last year or so, shareholders in the holiday group Owners Abroad …...... a turbulent ride

*Have had

After World War two, Alcio Morita, the co-founder of Sony, …....... forces with a friend

*Was joining

They started to experiment, and …...... using a  number of different materials in the first month of the research

*Tried

The Sales Director has not decided …........ how to deal with the new problem

*Yet

 Their shares ….. ......by over 23% and now look like a good buy

*Have fallen

This …..........… an excelent year so far, and we have already reached most of our sales targets

*Has been

Recently the company …......... to downsize its workforce and it seems to be a good way to stay profitable in the current economic climate

*Has had

In 1990 we only employed only four people. That number …...... to around 2,000 today.

*Has grown

Things have improveed considerably since we …....... from Shatin to China

*Moved

In recent years we ….........… our product range.

*have expanded

In conclusion, our company so far this year..........and that is down to all our hard word.

*has prospered

Production costs decreased rapidly..............about 15%.......$890 million.

*by/to

The number of workers in the factory isn't 1000 any more. There has been an increase.........150......1150 workers.

*of/to

The workers went on  strike when the management..............to increase their offer.

*refused

Wages …........more slowly in the public sector in the last few years.

*have risen

The government has urged business not to give.....…pay rises above inflation.

*any

Coca-cola has launched….....4 million TV advertising campaign - on of the biggest ever seen in Britain.

*a

In January we had sales…....$50,000. In Febuary they rose…....$5,000…....$50,000.

*of/by/to

Currently, the number of retired people in the UK…....slightly.

*is increasing

If sales go down further, we will be…......serious financial difficulty.

*in

After a sharp fall in January, sales leveled.....…till the end of the first quarter.

*off

Sales peaked….......in April and then fell steadily till the end of June.

*----

We…......business with that company a few years ago, but then we stopped dealing with them.

*did

We…..........a lot on modernizing the factory, and it is now very well-equipped.

*have spent

Currently our company….........a new financial television service in the UK and Europe.

*is developing

He is having a talk ...........…ministers about the liberalization of financial markets.

*with

: Car sales have gone up by 10%.......... the tax cuts in December.

*since

She has…..........work to do that she feels stressed.

*so much

It is Sunday today, and I can stay at home. I .........…go to work at weekends.

*don't have to

You…........ hire a lawyer to advise you on this matter. It is actually serious to your business security.

*should

Tonight Annie will…........do a lot of work to prepare for the meeting tomorrow.

*have to

Mr Mason…........wear glasses since he was a child.

*has had to

Do you think I .........…attend an evening English course now? I am thinking a lot about it.

*should

Do you mind if people ask you questions........…your personal life?

*about

Do you know what Phil Knight's........…key idea is about advertising?

the

*x

Could you tell us what...........…key elements of a good advertising campaign are?

*the

The new advertisement for P&G latest shampoo is shown on TV three times.......…day.

*a

We are going to film.........…Tv commercial for Nike in UAE next week.

*a

One of the best ways to attract the audience's attention at the beginning of your presentation is to offer.......…amazing fact.

*an

I knew about  the vacant position in FPT when looking at the job ads column in.........…Nhandan newspaper.

*the

This year our sales conference is going to be held in.........…United Kingdom.

*the

I have already sent my Cv and application form to…........adverting agency in the US.

*an

….......large university is thought to be built in this area next year.

*a

He has got…........information about pay rise in his company, so he intends to leave.

*no

That man woks for Sony. He is.........…manager of........…important department of the company.

*the/an

Sue's brother is ill in …..........hospital, so she has to go to…........hospital every day to look after him.

*x/the

....…government aims at helping….....poor and ….......unemployed.

*the/the/the

Nike lost its number one position to Reebok in 1986.............its unsuccessful experiment with non-athletic shoes.

*because of

Sales of the new product remained the same….....we launched another advertising campaign to promote it.

* though

Do you know why Reebok…......number one position in trainer manufacture from Nike in 1986?

*was able to win

What do you think........…important thing about advertising nowadays?

the most

*is the most

Could you tell us..........the key elements of a good ad campaign are?

*what

My brother used to be….......teacher and after five years he quitted because for him .........…job was interesting but tiring and not very well-paid.

*a/the

General Motors is….........biggest car manufacture in…........world."

*the/the

….........e-mail can be received at any time of.......….day or night.

*An/the

Shares in HCA, which reported a sharp fall…..........second-quarter earnings, gained 3.4 per cent to $ 49.48.

*in

We can only justify an increase…........$25 per unit.

*of

American Express added only 0.1 per cent.......…$50.66 in spite of reporting a 13 per cent rise…..........second-quarter profit.

*to/in

The FTSE Euro first 300 index jumped…......1.86 per cent........….1,314.30 euros.

*x/to

The US dollars rose 0.6 per cent….…$1.2633….…the euro last week.

*to/against

The company has declared an increase….…12%.........profits.

*of/in

Unfortunately we must look for further reductions........our spending..........…sales promotions.

*in/on

We will have breakfast in the hotel before we …........to the office.

*go

I  will let you know…........I've received their new catalogue.

*as soon as

i don't recommend investing there.........they have reduced government bureaucrary

*until

we were taken............by a large multi-national company last year.

*over

how well do you get.......with your new bank manager?

*on

the ideas of putting ads into business magazines read by men in......50s was excellent

*their

at present, i'm having to balance my work and family. I want to take care..........them both well

*of

to ensure success in this new market, we'll ..........do careful research.

*have to

profits have grown .....................ten percent in only eight months

*by

employee numbers reached a perk................1,049 in the years 2005

*of

there has been a general increase...........sales over the last few years.

*in

last month turnover stood.................$2.9 m

*at

what do you think is the best way of............our latest credit card- a commercial or leaflets.

*promoting

if sales............. further, we will  be in serious financial difficulty

*drop

if you go for a meal with someone you don't know well, do you suggest.............the bill into equal parts?

*dividing

theeuropean on-line retail market ............ to grow to a hundred and sixteen million euros in the next three years

*is forecast

we plan to increase sales ........... at least ten percent this year

*by

unibrand is unlikely to meet its sales target for the year.............. the economies in key market improve significantly

*unless

before deciding to invest in a business, venture capitalists often want to know how..............the management understand the market and the industry that they are going into?

*well

although the video download market is still immature, the industry is forecast to grow ......... a dramatic rate during the next five years.

*at

in its annual economic projections, japanese government predicted real growth.............2.0 percent next fiscal year

*of

docomo said it expected to increase full-year sales............... 32 percent .........16,700

*by/to

the dollar changed little .................the euro yesterday despite the Federal Reserve's favoured measure of inflation coming in weaker than expected

*against

analyst view were encouraging for H&M as several see it in good shape for growth. Shares in the company were .............. 0,3% and stood ............774.5p

*up/at

annual UK output growth per worker climbed ............... 2.3 percent ............... the third quarter of 2006 - the best performance since the second quarter of 2004

*to/in

if it were't for working capital, the american business machine ............... disappear

*will

to avoid paying overtime, the company allowed the employees to work up to 5 o'clock, but .............. could not work any later

*they

our division is reponsible for making and................ frozen foods

*delivering

the inspector noticed that not everyone................ their safety uniform

*was wearing

. the letter from the lawyer ............nothing about the contract amendments

*mentions

Leo Scott, the CEO of Wal-Mart, say: " i am really optimistic............the US economy and the continuing strength of the housing market

*about

we have to pay due attention to ................ our national identities and traditions

*preserving

..................any one object if i turn the heating down?

*does

Can you please...............some money until we get paid next week?

*lend

if you............. of applying for that job, my advice is: forget it

*are thinking

we haven't got any spare cash, so you ................ go over budget on this project

*mustn't

you .............pay for this meal becase the restaurant will charge it to the company account

*don't have to

a number of organizations..................... created specifically to help the pulic deal with unsolicited advertisements

*have now been

it costs five to eight times ............... to acquire a new customer than it does to retain an existing one

*more

many companies have realized that the conventional mass-production model on which consumer marketing................. no longer works

*is based

today, because of mass marketing, an supermarket checkout ............ the cosy corner shop

*has replaced

in the days before mass marketing, the corner shop knew ..............brand of breakfast cereal to stock for local families

*the

'Junk mail' is the name .............to all the sales ads, catalogues, prize offers, etc which find their way into your letterbox without you having requested anything

*given

Knight bet the future of the company.............a new feature: a new air technology inside the trainer

*on

are you saying that there has been a significant.................... in working conditions?

*improvement

her................... adviser is convinced the project will be a success

*financial

it seems that there is going to be a substantial............. in taxes

*increase

there was a.............. improvement in efficiency in our office last year

*slight

the number of cars.............. has tripled in the last two years.

*produced

we didn't have much trouble .............. our new product

*launching

Anne Thompson is now in charge of two UNDP .............projects in the Mekong River area

*development

BTW is an ..............agency that specialises in hoardings and billboards

*advertising

World Writers helps international companies write advertising and …. .....…. Material which is suitable for different countries , cultures and languages

*Promotional

Some companies use……...… slogans to attact consumers

*Humourous

ATI's growth rate was up …........ 12.4 percent forecast in the middle of the month

*From

The unions criticized the government's ……....... policy

*Economic

Heavy traffic on roads causes slow journey and …....... Problems

*Distribution

Persimmon, Britain's largest house builder, said that growing UK house prices will lift annual sales revenue  ......…. 3.5 bn, .......….. 38percent compared to the previous year.

*To / Up

These figures need .....……. when you have typed them all up, we can check them together

*Checking

Becker Plc is a highly successful company specializing in precision scientific instruments in highly .......…. market.

*Competive

Our survey shows that our customers have been more ….......... than before

*Satisfied

In some companies, staff have to clock in and out. This encourages …...........

Punctual

*Punctuality

Bad .........….. is often considered better than none at all

*Publicity

What do you think about people who do not pay the correct amount of tax? Is this…......... Wrong but not a crime?

*Morally

Target yesterday said it saw ...........…. Pressure from rival Wal - Mart

*Continued

Japanese cabinet office said GDP frew an annualized 0.8 percent in the three months to September, …......... to the earlier estimate of 2 percent.

*Comparing

Enabling consumers to make right …........... was the purpose of enacting this law

*Deciding

The gorvement wants to forbid companies ….......... alcoholic products on television

*Advertising

We intend …........ each subsidiary …............for itself

*To let /  Decide

Knowledge of the advertising code of practices is vital to those …........in the advertising industry.

*Wishing to work

Unibrand have already launched a new perfume and thay expect it…..........

*To be very successful

Buyers and sellers on Amazon.com giv a rating for the quality of service …...........

*Provied

The company has been making losses for years and I can't see the situation….........

*Improving

Bad publicity …......... better than none at all

*Is often considered

Like many other entrpreneurs in the 1990s, Simon Nixon never received any venture capital .........…. his business

*To help him establish

The managing manager is late for the meeting. Perhaps he has forgotten about it and needs …..........

*Reminding

The computers we sell …...........in this country, although the parts come from Taiwan

*Are assembled

You…...........….enter a joint venture unless both parties benefit from the deal

*Mustn't

The funds …...........…to the project didn't cover the expenditure

*Allocated

The age of international shopper is here. These days people often travel a long way before they buy anything - especially when Euro shopping guide tells them that the ….....…toy costs $97.41 in France, $85.12 in Belgium, ang $60.56 in

*Same

Travel agents in Britain say that shopping trips to Americe are very …..............., especially for cheap electronick products. When a person spends $1000 on a computer in America, the saving is about $300 at today's exchange rate.

*Popular

Federated, which owns Macy's and Bloomingdale's, is….........….itself. Forty-two stores  are being upgrades with enhanced fitting rooms, convenient price-check devides, comfortable lounge areas, computer kiosks and shopping carts.

*Reinventing

Many department stores face mounting competition from speciality retailers and discounters such as Wal - Mart and Target, to which they are steadily losing market shares.  The word "mounting" means……......

*Increasing

Several organizations are strongly….........…to the use of childrent in advertising in general. In their opinion, childrent should never be used in such jobs.

*Opposed

The Selfridges model, says Peter Williams, CEO of Selfridges, is about creating a department store which is new, interesting and different where it is not just the product that is different. He says the problem with the US deparment stores is that they……......

*All look the same

Selfridges has brought back excitement and novelty and is really seducing customers by selling the right merchandise, in the right quantities at the right time. The word "seducing" means…............

*Attracting

Britt Breamer, Chairman of America;s Research Group, says that: "The bottom line is that department stores have to admit they are…..................and figure out some way to reinvent themselves"

*In trouble

Sierra Leone is rich in natual resources such as gold, diamonds and timber…............because of political problems, many of these resources are not being properly used

*Unfortunately

The demand for available and skilled IT resources in the UK is so great that many customer services companies have decided to outsource contracts to low-cost countries, ….............India, in order to meet this demand

*Such as

The main goal of investing outsourcing is to improve the quality of customer services and to lower the cost of operations…..............

*At the same time

There has been a/an .............….in the number of people out of work in the US. That mean there are more people unemployed

*Increase

The downward trend continued and the number of products produced…...............by 50% to stop at 100 units per day.

*Fluctuated

Everyday in Calais 15000 people from Britain ………...... cars, vans and buses with beer and wine. When a UK van driver takes home 100 cases of French wine, he or she saves about $1000

*Fill

………..our production costs have gone down by 3%, profits have not improved significantly.

*Although

We launched our advertising campaign three months ago. …………, sales have recovered yet

*However

…………..the booming market for mobile communications, Alfitel's share price fell steadily

*Despite

Angle investmen makes money by selling………..in companies when their price is high then re-investing the money in companies which it expects to do well in the future

*Shares

Technoprint is a ………….of office equipment whose main products are inkjet and laser printers

*Manufacturer

OFL's target customers are. ………..women aged between 30 and 45 who want to keep with the latest trends in clothing ang accessories

*Fashion-concious

British Sky Broadcasting's pre-tax profit almost quadrupled to 480 million pounds in the year to June 30, compared with 122 million pounds the previous year. What does the word "quadrupled" mean?

*Became four times bigger

         Colgate has ever made a famous global marketing mistake. Once they launched a new toothpaste in France called Cue. They did not know that Cue is the name of a Frech pornography magazine.  What is the extract about?

*Colgate's marketing mistake

Sponsorship is one of the most common advertising methods. It occurs when someone gives money to a TV live show for example, and their product will be………….at the time of the show

*Advertised

Every advertising medium has characteristics that give it natural advantages and limitations. As you look throught your newspaper(s), you'll notice some businesses that advertise regularly.  Ther word 'As' has the same meaning as............

*When

I thought those figures are correct. ............, I have recently heard they were not.

*However

I would be grateful if you could ...........whether late May or early July would be convenient for you.

*Let me know

Althought British businessmen tend to emphasise short-term results rather than long-range objectives, they are generally interested in ............. relationships rather than quick deals.

*Long-term

..................., I think it was an excellent marketing program.

*Overall

.............. ofsubvertisers is usually to encourage people to think, not only about the products they buy, but also about the nature of the society they live in.

*The purpose

There are a number of.....................between advertising and subvertising; both are very often creative, witty, direct and thought-provoking.

*Similarities

In addition, subvertising is a(n)..................against invasion of public places by hoardings, posters, slogans, logos, etc, which some people say 'pollute our mental environment'.

*Reaction

Focus, an advertising agency, has been asked to present ideas for an advertising................to the management of a cosmetic conpany.

*Campaign

While goal of advertising is ultimately to increase ...................and corporate profits, subvertising aims to make people aware of the constant pressure they are under to buy things, to spend money, etc.

*Consumption

...................using a new distributor, our costs fell giving us a gross margin of 40 percent on our main product line.

*As a result of

We are particularly pleased with our performance in France and Germany where revenues have ................ .

*Increased

The new models of Ford have all been styled distinctively so that customers can differentiate them from other cars available on the car market. Which of the verb below is similar in meaning to the word 'differentiate'

*Distinguish

Ericsson on Friday said net profit decreased for the second successive quarter, but expressed....................a stronger second half performance.

*Confidence in

Verizon Wireless, the.............owned by Verizon Communications of the US and the UK's Vodafone, reported it added 1.82m net new customers in the latest quarter, ahead of analysts' expectations.

*Joint venture

Drug prices are going up faster than inflation and the government should do more to keep them.............for the general public.

*Affordable

Tyson Foods, the USA's largest meat supplier, will reduce production for one day today due to .............market conditions.

*Poor

Nokia, the world's largest mobile phone manufacturer on Thursday said second quarter net profit jumped 43 per cent to €1.14bn ($1.43bn)  ............ sales rose sharply in large Asian emerging markets.

*As

Sales to China increased 58 per cen year-on-year to 11.7m units ............ other Asia-Pacific sales rose 79 per cent to 18.8m.

*While

South Korea's Samsung Electronics ...............13 per cent of market share, LG Electronics, another South Korean company, 6.9 per cent anh Sony Ericsson, a Japanese/Swedish joint venture, 5.9 per cent.

*Controls

Percell exports more than three quarters of its production. More than 85 percent of sales are made to non-bank customers, such as retailers and fast food restaurants. How much of Percell's production does it export?

*more than 75%

Percell exports more than three quarters of its production. More than 85 percent of sales are made to non-bank customers, such as retailers and fast food restaurants. Who are Percell's main customers?

*Shops and restaurants

Next month Procter & Gamble ( P&G), which has been reaching Hispanic consumers through brands such as Gain, the laundry detergent, will go a step further in its efforts to woo Latinos. What does the word 'reaching' mean?

*Selling to

With a Hispanic population rapidly heading towards 40m, the increase in numbers is matched by a sharp rise in Latino spending power. In addition, it seem that Latinos may be more responsive to advertising than other groups. If a figure is heading towards a particular level, it is............

*Moving towards that level

It seems that Latinos may be more responsive to advertising than other groups. A Nielsen Media Research study released this month found that Spanish-language television viewers pay more attention to commercials and are more likely to base their purchasing decisions on advertisements than other US consumers. What does the word ' responsive' mean?

*Interested anh reacting in positive way.

Phil Knight, the co-founder and former Chief Executive of Nike, prefers to let his superstar athletes and advertisements do his talking for him. Named Advertise of the Year at the 50th Cannes International Advertising Festival, he is the first person to win the award twice. What does the word 'Named' mean?

*Chosen as

Businesses have created many of the social and environment problems of modern society; therefore, businesses should try to solve some of these problems. To solve a problem is to..............

*Find the solution

Some companies reward workers for safe days and for good ideas that make the work environment even safer. 'To reward' is to ..............

*Giving something good

If companies treat their employees fairly they, in turn, are rewarded with loyal employees, low rates of absenteeism, a higher production rates. A loyal employee...................

*Is happy to come to work

Provide positive pay incentives for employees, pay for good performance, develop team spirit and peer pressure to excel, to do well and not to make mistakes. Pay is money that a person gets for working. Therefore, pay incentives are likely to be..............for good performance.

*Bonus payments

Tourism may provide employment for people in the host community, but at the same time it can have a.................on the environment and local way of life.

*Negative impact

Claire has a powerful job in the personnel office of a large multinational company. She is responsible for employing new people and getting rid of those that the company doesn't want to employ anymore. According to this passage.............

*Claire is in charge of hiring and firing.

New technology and global conpanies have meant that the...........of products isn't nearly as long as it used to be.

*Lifecycle

Outdoor advertising's appeal is growing as TV and print are losing theirs. The soaring costs of TV are prompting clients to consider alternatives. Dennis Sullivan, boss of Portlan Group, a media buyer, calls outdoor advertising the last true mass-market medium. The word 'theirs' refers to ................

*The attraction of TV and print

The TV commercial is gemerally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The average cost of a sinngle thirty-second TV spot during the prominent annual Super Bowl football game in the United States has reached $2.7 million (as of 2007). The word 'spot' could best beraplaced by which of the following?

*Commercial

Netx month Procter& Gamble, which has for some time been reaching Hispanic consumers through brands such as Gain, the laundry detergent, will go a step further in its efforts to woo Latinos. When Tide Tropical Clean hits the shelves, it will be promoted with the usual multi-media advertising campaigns. What is the best alternative for the phrase "hits the shelves"?

*Becomes available to buy

Targets yesterday beat Wall Street expectations when it delivered a 21.1% rise in quarterly earnings. Gain in Target's credit card business, as well as both its Target Stores division and Marshall Field's stores, offset a small drop in pre-tax profit at Mervyn's department store chain. Which of the following is untrue about the above passage?

*Mervyn's department store had a slight rise in its pre-tax profit

Wal-Mart yesterday really surprised investors when it sounded a strong note of optimism. This optimism is a marked turnaround from three months ago when Wal-Mart warned about the strength of the recovery in US consumer spending. Which of the following is true about wal- Mart?

*It feels confident about its future

It has been a disappointing year for Smithson, and our forecast for the next six months is that things will get event worse. In the UK, Smithson made a loss of $50 million on revernues of  $1billion and because of a continuing recession in the Asian economy and slow economic growth in Europe, profits abroad, where Smithson has most of  its activities, have also continued to fall. Which of the following is not true?

*Smithson is forecast to make a profit in the future

Ten years ago, Smithson made a profit of 10million pounds. Its products were in great demand, and over the next three years, its profits rose to 35million pounds. Profits then leveled off for two years, remaining at the same level. There was a slight drop in the following year to 33million pounds, before profits rocketed again. They tripled to reach 100million pounds two years ago. According to the passage, over the last 10 years profits at Smithson have..................

*Been on an upward trend

In 1978 Joan Slater set up her company, called it Servcorp and leased half a floor of a central Sedney building. Her business plan was to meet the temporary office of busy businesspeople. In the first six weeks she was General Manager and the only employee of the company. However, things got better when an overseas lawyer became her first client. Servcorp's secretaries, receptionist and other employees have been busy ever since. Which of the following is true about the above passage?

*Servcorp was set up in 1978

In 1978 Joan Slater set up her company, called it Servcorp and leased half a floor of a central Sedney building. Her business plan was to meet the temporary office of busy businesspeople. In the first six weeks she was General Manager and the only employee of the company. However, things got better when an overseas lawyer became her first client. Servcorp's secretaries, receptionist and other employees have been busy ever since. What business did Joan Slater plan to do?

*provide office services to busy business people

When Gerber started selling baby food in Africa, they used the same packaging as in the US, with a smiling baby on the label. Later they learnt that in Africa, companies routinely put pictures on the label of what is inside , since many people can't read. What is the most useful lesson you can learn from this extract?

*When you sell something in Africa, there should be a picture of the product on its label

When Gerber started selling baby food in Africa, they used the same packaging as in the US, with a smiling baby on the label. Later they learnt that in Africa, companies routinely put pictures on the label of what is inside , since many people can't read. What is inside' refers to:

*the product

Colgate has ever made a famous global marketing mistake. Once they launched a new toothpaste in France called Cue. They did not know that Cue is the name of a French pornography magazine. What is not mentioned in the extract?

*Colgate's market research was not always done thoroughly enough

There are many advantages to advertising in the newspaper. From the advertiser's point-of-view, newspaper advertising can be convenient because production changes can be made quickly, if necessary, and you can often insert a new advertisement on short notice. Another advantage is the large variety of ad sizes newspapet advertising offers. Even though you may not have a lot of money in your budget, you can still place a series of small ads, without making a sacrifice. What should be the best heading for the extract?

*some advantages in newspaper advertising

There are many advantages to advertising in the newspaper. From the advertiser's point-of-view, newspaper advertising can be convenient because production changes can be made quickly, if necessary, and you can often insert a new advertisement on short notice. Another advantage is the large variety of ad sizes newspapet advertising offers. Even though you may not have a lot of money in your budget, you can still place a series of small ads, without making a sacrifice. What is true about newspaper advertising?

*It is very convenient

Advertising in the newspaper offers many advantages, but it is not without its disadvantages. Newspaper are usually read once and stay in the house for just a day. Another thing is that the print quality of newspaper isn't always the best, especially for photographs. So you should use simple artwork and line drawings for the best results. Moreover, the page size of a newspaper is fairly large and your small ads can look very small. What is most likely to be the best heading for this extract?

*Some disadvantages in newspaper advertising

Advertising in the newspaper offers many advantages, but it is not without its disadvantages. Newspaper are usually read once and stay in the house for just a day. Another thing is that the print quality of newspaper isn't always the best, especially for photographs. So you should use simple artwork and line drawings for the best results. Moreover, the page size of a newspaper is fairly large and your small ads can look very small. What is true about the extract?

*Due to the page size of the newspaper, your small ads look good

After extraordinary growth, Nike became number one trainer manufacturer in the US. But Knight admits the company then lost its way as it failed to cope with its success. It experimented unsuccessfully with expansion into non-athletic shoes, and lost its number one position to Reebok in 1986. What is true about the extract?

*Nike was no longer number one trainer manufacturer in the US in 1986

But Knight admits the company then lost its way as it failed to cope with its success. It experimented unsuccessfully with expansion into non-athletic shoes, and lost its number one position to Reebok in 1986. What is not mentioned in the extract?

*Nike failed to expand non-athletic shoes because of its lack of capital

After extraordinary growth, Nike became number one trainer manufacturer in the US. But Knight admits the company then lost its way as it failed to cope with its success. It experimented unsuccessfully with expansion into non-athletic shoes, and lost its number one position to Reebok in 1986. What is true about Nike for a period before 1986?

*It grew dramatically

A quick message to say that our ad campaign has started very well. The idea of putting ads into business magazines read by men was excellent. A lot of our customers are nostalgic for ZG models of 40 years ago, and now they have money to buy one! We now need to look more closely at the potential market among younger men. This is one of many points we should discuss at our first review meeting next week. What is true about the message?

*It is about their newly-launched ad campaign

Sweden's powerful consumer association, SverigesKosumentraad (SK), is stepping up its fight against television advertising aimed at children. The association, a coalition of trade unions and other influential organizations, wants Sweden's ban extended to the entire European Union. What can you say about SverigesKosumentraad?

*It wants to ban television advertising aimed at children

When Tide Tropical Clean hits the shelves, it will be promoted with the usual multi-media advertising campaigns. However, what distinguishes this new product from others is the fact that the product itself has been shaped with the Latino market in mind. What do the words 'hits the shelves' mean?

*becomes available

Phil Knight, the co-founder and former Chief Executive of Nike, prefers to let his superstar athletes and advertisements do his talking for him. Named Advertiser of the Year at the 50th Cannes International Advertising Festival, he is the first person to win the award twice. Knight has an absolutely clear and committed strategy to use celebrity athlete endorsement. Which statement is true according to the passage?

*Phil Knight has won Advertiser of the Year award twice

Phil Knight, the co-founder and former Chief Executive of Nike, has an absolutely clear and committed strategy to use celebrity athlete endorsement. He describes it as one part of the 'three-legged stool' which lies behind Nike's phenomenal growth since the early 1980s, with the other two being product design and advertising. According to Phil Knight, 'three-legged stool', which has led to huge success of Nike, includes……

*celebrity athlete endorsement, product design and advertising

Although large companies could easily set up their own advertising departments, write their own advertisements, and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources, and more knowledge about all aspects of advertising and advertising media than a single company. What does the word 'these' refer to?

*advertising agencies

Mark Satchell of TDR International says, 'Managers used to see their staff chatting as a sign of them wasting their time or not having enough to do. What managers failed to see was the way conversation builds relationships between employees and between staff and their managers. In addition, conversation enables colleagues to work better as a team. What is the best summary for the extract?

*good conversation can help to motivate staff

Renault, the French carmaker, lifted its profit outlook for this year after posting stronger growth in the first half than its European rivals. Boosted by sales of its revamped, mid-size Megane model, the group raised its forecast for operating margin by one percentage point to 5. 5 percent up from 3,7 percent in last year. What is the best summary for the extract?

*Renault revamped its organization

Renault's improved outlook follows a hint from PSA Peugeot Citroen , its larger French rival, that it too could raise its profit forecasts despite a fall in earnings this year. Both carmakers have benefited from a rebound in the European market. Renault's shares surged 5. 3 percent to $ 64. 45 in Wednesday morning trade in Paris. Which of the following is true?

*Renault's profit forecasts are positive

AB Volvo, the truck maker in which Renault has a 20 percent stake, contributed $124m. Some analysts have suggested that this year could represent the high point in Renault's product cycle. But Mr. Schweizer dismissed the idea, saying he was convinced earnings would rise next year. Which of the following is true?

*Mr. Scgweizer did not consider this year as the most successful year of Renault's products

AB Volvo, the truck maker in which Renault has a 20 percent stake, contributed $124m. Some analysts have suggested that this year could represent the high point in Renault's product cycle. But Mr. Schweizer dismissed the idea, saying he was convinced earnings would rise next year. Which of the followings can replace the phrase 'the high point in Renault's product cycle'?

*The point at which its current models will sell the most

Wieden& Kennedy is a world-class advertising agency, headquartered in the USA with operations all over the globe. Its clients range from Coca-cola to Microsoft and Nike. Wieden& Kennedy's European headquarters is located in Amsterdam and employs' approximately 120 people. What is the passage about?

*The background of Wieden& Kennedy

Wieden& Kennedy is a world-class advertising agency, headquartered in the USA with operations all over the globe. Its clients range from Coca-cola to Microsoft and Nike. Wieden& Kennedy's European headquarters is located in Amsterdam and employs' approximately 120 people. According to the passage which of the following is true?

* Wieden& Kennedy is a multinational company

Although large companies could easily set up their own advertising departments, write their own advertisements, and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources, and more knowledge about all aspects of advertising and advertising media than a single company. Large companies tend to hire the services of advertising agencies because……..

*advertising agencies may have more advantages such as resources, knowledge about advertising aspects

Until recently, Statomat Special Machines was owned by a German industrial group which was badly hit by economic problems last year. Statomat's managing director, John Morris, said, 'They were making major changes because of financial difficulties. They could have taken all the work back to Germany and closed their only British factory down'. Which of the following sentences is true?

*Statomat Special Machines is based somewhere outside of Germany

Until recently, Statomat Special Machines was owned by a German industrial group which was badly hit by economic problems last year. Statomat's managing director, John Morris, said, 'They were making major changes because of financial difficulties. They could have taken all the work back to Germany and closed their only British factory down'  Statomat Special Machines was considering closing down their British factory because…….

*it was badly affected by financial difficulties

Long negotiations - they started last August - saved Statomat and kept the business in St. Ives. The company, which already employs seventeen staff, is now advertising for additional employees. The film's purchase was carried out by Mr Morris, who was previously a shareholder and now owns seventy percent of the company, and by managing director Peter Norman and finance director Noelleen Davies. Which of the following sentences is NOT true?

*Peter Norman and Noelleen Davies took part in the purchase of the company

St. Ives. The company, which already employs seventeen staff, is now advertising for additional employees. The film's purchase was carries out by Mr Morris, who was previously a shareholder and now owns seventy percent of the company, and by managing director Peter Norman and finance director Noelleen Davies. Which of the following is NOT mentioned in the extract?

*Statomat's relocation

Workplace change has become a constant for most employees. Yet it often fails to achieve its stated objectives and has unforeseen consequences. A new study by OPP, which specializes in applied business psychology, seeks to explain why. Poor communication is often to blame, as are change imposed from above and an absence of obvious benefits. The study by OPP…….

*finds out that poor communication has partly led to failure in workplace change

Every business, large and small, needs to have a mission statement. This short statement summarizes the company's goals. This announcement tells the world what the purpose of the company is. It states the purpose of the organization in a clear way so that people within the company can know whether or not they are accomplishing their mission. Which is TRUE according to the passage?

*An organization's goals are summarized in its mission statement

In business practice today, there must always be a balance between the desire for profit and the need to be a worthy member of society. To help maintain this balance, management must keep the principles of good business always in mind. A good business makes money and enjoys a fine reputation. Which is NOT TRUE according to the reading?

*the only single goal of a business is to make a profit

Outdoor advertising's appeal is growing as TV and print are losing theirs. The soaring costs of TV are prompting clients to consider alternatives. Dennis Sullivan, boss of Portland Group, a media buyer, calls outdoor advertising the last true mass-market medium. It can be inferred from the passage that outdoor advertising

*has gained advantage over TV and print advertising

Halfway between Shibuya and Harajuku is the office of Hiroaki Morita, who set up Teens Network Ship on leaving school nine years ago. The agency is the longest-established specialist in the teenage market, and of ten uses informal, word-of-mouth-style marketing methods. According to the passage, which of the following is NOT mentioned about Teens Network Ship?

*it is Japan's longest-established company

The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The average cost of a single thirty-second TV spot during the prominent annual Super Bowl football game in the United States has reached $2.7 miliion (as of 2007). Which of the following is true according to the passage?

*the Super Bowl football game is a popular TV program in the United States

What would you say if you want to interrupt a person at a meeting?

*Could I just say something?

How would you respond to a person who said to you, 'Excuse me, could I just say something?

*Just a moment, please

You don't understand what the speaker is saying at a meeting. You say:

*Sorry. Are you saying…?

Your want to clarify a point in your presentation. You say:

*What I mean is…..

You have an idea and want to put it forward at a meeting. You say:

*we could build a new factory

you want to reject a colleague's proposal at a meeting.you say:

*Well im not happy about that

you have not finished your talk yet when a person suddenly raises her idea, you say:

*Hold on can I finish the point

you want to make a proposal at a meeting, you say:

*I propose that

you're taking part in the meeting if youre not clear what the speaker saying , you should say

*Sorry I cant follow you .coud you be more specific….

you are making a presentation. Someone interrupts you to ask a question. You say to deal with that

*Idlike to finish if I may

at the meeting ur colleague is making a proposal but u are againt it , u say to him

*Im not entirely sure about that

which of the following espressions is used to move on to another topic of a meeting

*The next thing we have to discuss is..

you want to refuse an invitation to dinner with a colleague. U say:

*I am afraid I wont be able to make it

what would you say if ur friend say "I 've just been promoted"

*Congratulations

whatwoud you say if  u don't hear someone's name when you are introduced to them:

*Im sorry I didn't catch your name

if a presenter wants to give a plan of his presentation. He say:

*I have divided my pre in to 3 parts

in a presentation the presenter can invite question by saying:

*If you have any question don't hesitate to interrupt me

in a formal presentation(pre) if you want to ask a question you should say:

*I wonder if any of you here know the answer to this question

one way you can encourage your audience to ask question during your presentation is to say

*Please feel free to raise any question id there is anything you don't understand

you are going to give a talk on a new project and you want to draw your audience's attention ..you say

*Im here today to tell you about the new project

when you refer to visual information , a slide for example during a presentation you say

*Idlike to draw your attention to this slide

you allow ur audience to ask question at any time,,,,you say

*Do interrupt me if there is anything you don't understand

you want to introduce  new section of your talk then you say

*Now let's move on to the next part

someone say to u: " I 've just failed my driving test" you say

*Im sorry to hear that

a friend tell you " I've change may job. I've been with a big firm now" you say

*Really

someone say "im going to a restaurant tonight with a few friends. Would you like to join us". You reply

*Well it is very kind of u but I think id love to stay in .im a bit tired

you meet a business contact at the station, offer to carry some of his luggage for him, so you say to him

*Shall I carry this bag for you

a major challenge to management in the late 1970s and early 1980s was the need to increase the productivity of American business . before that the productivity growth rate of US industry had begun to fall behind Japan and even Western Europe, if the country 's economy was to go forward , a radical change in productivity was called for . but to return to the high productivity growth rate of the year when the US was still the world leader required many changes and solutions to problems. What is the main idea for the passage?

*The need for changes in US productivity

a major challenge to management in the late 1970s and early 1980s was the need to increase the productivity of American business . before that the productivity growth rate of US industry had begun to fall behind Japan and even Western Europe, if the country 's economy was to go forward , a radical change in productivity was called for . but to return to the high productivity growth rate of the year when the US was still the world leader required many changes and solutions to problems. Which country or continent was probably the world leader in productivity in the early 1970?

*The US

a major challenge to management in the late 1970s and early 1980s was the need to increase the productivity of American business . but to return the high   productivity growth rate of the years when the US was still the world leader requires many changes and solutions to problem . Management , for a start , had to be revitalized , re-thought out, the energy problem, both the shortage and the high price, had to be solved , business operations as a whole had to improved.    above all , efficiency, basically the efficiency of the management since if directly affects the efficiency of the labor force, had to be improved, this meant better efficiency in employing all the necessary resources , whether they be natural , human or financial.    According to the author what was the problem with American management?

*It lacked effectiveness

a major challenge to management in the late 1970s and early 1980s was the need to increase the productivity of American business . but to return the high   productivity growth rate of the years when the US was still the world leader requires many changes and solutions to problem . Management , for a start , had to be revitalized , re-thought out, the energy problem, both the shortage and the high price, had to be solved , business operations as a whole had to improved.  above all , efficiency, basically the efficiency of the management since if directly affects the efficiency of the labor force, had to be improved, this meant better efficiency in employing all the necessary resources , whether they be natural , human or financial . what does the author imply will happen if the management is not efficient?

*The workers will be inefficient

a major challenge to management in the late 1970s and early 1980s was the need to increase the productivity of American business . but to return the high   productivity growth rate of the years when the US was still the world leader requires many changes and solutions to problem . Management , for a start , had to be revitalized , re-thought out, the energy problem, both the shortage and the high price, had to be solved , business operations as a whole had to improved.   above all , efficiency, basically the efficiency of the management since if directly affects the efficiency of the labor force, had to be improved, this meant better efficiency in employing all the necessary resources , whether they be natural , human or financial . what does the author feel is the most important way to increase productivity?

*More effective management

what are the key to career success? Our background ?our education? Maybe. But they only affect our careers, they by no means guarantee success , if there is nay guarantee of success , and that is questionable, it is through one's own intrinsic qualities, one's own hard work and a constant re-assessment of one's goals. Which of the following would be a suitable title for the passage?

*Career success

what are the key to career success? Our background ?our education? Maybe. But they only affect our careers, they by no means guarantee success , if there is nay guarantee of success , and that is questionable, it is through one's own intrinsic qualities, one's own hard work and a constant re-assessment of one's goals. Which of the following would be a suitable title for the passage? The word " intrinsic" means ?

*Basic

a recent study in the US showed that something between 10 and 20% of the harvard college class of 1958 have lost their jobs in the past ten years, so not only the best education but also the best possible social background cannot guarantee career success , if these people , mainly men, had not believed their background was an insurance to success in life, and if they had searched for ways to make new and better-quality contribution to their work, they wouldnot now be out of work , anyone can succeed, and anyone can fail, and in terms of one's career this is very important to recognize . as long as one has goals and one takes action to achieve these goals, then one can be said to be following a successful career trategy. What does the author imply the reason  whyth Harvard graduates lost their jobs?

*Failure to improve their own abilities

a recent study in the US showed that something between 10 and 20% of the harvard college class of 1958 have lost their jobs in the past ten years, so not only the best education but also the best possible social background cannot guarantee career success , if these people , mainly men, had not believed their background was an insurance to success in life, and if they had searched for ways to make new and better-quality contribution to their work, they wouldnot now be out of work , anyone can succeed, and anyone can fail, and in terms of one's career this is very important to recognize . as long as one has goals and one takes action to achieve these goals, then one can be said to be following a successful career strategy. What is the way to a successful career strategy?

*Having  goals

a recent study in the US showed that something between 10 and 20% of the harvard college class of 1958 have lost their jobs in the past ten years, so not only the best education but also the best possible social background cannot guarantee career success , if these people , mainly men, had not believed their background was an insurance to success in life, and if they had searched for ways to make new and better-quality contribution to their work, they wouldnot now be out of work , anyone can succeed, and anyone can fail, and in terms of one's career this is very important to recognize . as long as one has goals and one takes action to achieve these goals, then one can be said to be following a successful career strategy. What is the author's attitude to having good education?

*It cannot guarantee career success

the loss of jobs and persistent unemployment in the industrial countries is due mainly to changes in technology, it is thought to be misleading to blame job losses on the shift of corporations . What is the main point ?

*Technology is the main cause of unemployment

the present technology developments have been compared to a third industrial revolution, the first coming in the 19th century , was characterized by the steam engine and the use of coal, in the 1920s t second emerged with the use of oil and the electrodynamo . the third , an present one,. Which of the following is NOT a characteristic of one of the industrial revolution?

*The use of electricity

however , there can be weaknesses in the newest form of industrial revolutions. The technology is advancing so fast and productivity is rising so fast that we are left with a big problem, because of the loss in jobs, caused largely by this new technology , there will not be enough people with money to buy all the products . what is stated as being the main weskness of the third industrial revolution?

*There will be too few people who can afford to buy things

however , there can be weaknesses in the newest form of industrial revolutions. The technology is advancing so fast and productivity is rising so fast that we are left with a big problem, because of the loss in jobs, caused largely by this new technology , there will not be enough people with money to buy all the products . why does the author think that there wont be enough people th buy the products?

*People wont be able to keep up with technology

technology has definitely enhanced our standard of living , even our quality of life, but as the capacity to produce expands and the lack of purchasing power and consequent demand diminish , there can be overproduction and recession and what happens to our standard of living. What is the author's attitude toward technology?

*It has improved our quality of life

if u want to interrupt sb in a meeting, ..

*Excuse me, but could I just say

if u want to clarify st in a meeting what would u say?

*To be more specific

If you want to reject a proposal, what would you say?

*Sorry, I don't think that's a good idea

If you want to ask for clarification, what would you say?

*Can you explain in more detail?

If you want to deal with interruption, what would you say?

*Just for a moment

If you want to make a proposal, what would you say?

*How about…

If you want to introduce yourself in a presentation in a formal way, what would you say?

*On behalf of myself and Nokia, I'd like to welcome you

If you want to invite questions in a presentation informally, what would you say?

*If there's anything you're not clear about, go ahead and ask any questions you want

If you want to give a plan of your talk in an informal way, what would you say?

*My talk is in 3 parts

If you want to introduce the topic of a talk formally, what would you say?

*This afternoon, I'd like to outline a new type of car aimed at city workers

If you want to interrupt someone at the meeting, what would you say?

*Could I just say something?

If you want to ask for clarification in the meeting, what will you say?

*Are you saying we need to…?

if you want to clarify a point at a meeting, what would you say?

*No, I was thinking of…

If you want to make a proposal, what would you say?

*I suggest…

if you want o introduce yourself in an informal way, what would you say?

* Hi everyone, I'm Tom Hanks. Good to see you all

If you want to invite questions in a presentation formally, what would you say?

*If you have any questions, please don't hesitate to interrupt me

If you want to introduce the topic of a talk informally, what would you say?

*I'm going to tell you about our new perfume

If you want to deal with interruption in a meeting, what would you say?

*Let Peter finish please

If you want to ask for clarification, what would you say?

*How do you mean…?

If you want to reject a proposal at a meeting, what would you say?

*Well.I'm not happy about that

We…............ several important construction contracts in recent years.

*have won

Many people …............ a lot of money on the stock exchange during the 1990s .

*Lost

The economic crisis ...............… to the bankruptcy of many companies in the late 1990s in Asia.

*led

This product line….............. a market leader for the last two years.

*Has always been

the number of people shopping online................… in the past ten years.

*Has doubled

Despite a lot of negations, they ..............… an agreement yet.

*Haven't reached

We …............ 20 stores and 5 branches nationwide so far.

*Have opened

In May of this years we…............. to reorganize the seating plan to accommodate more staff.

*Decided

The housekeeping department needs to give…...............uniform to any new employees.

*A

For this job yu need…..............experience with computers.

*x

Some people believe that having..............…large yearly salary is…............ best way to become rich, or even just to retire comfortably.

*a/the

He is doing ............…MBA course at HUBT.........…course will end in March 2012.

*an/The

The European tire market, which has doubled in size.............…the last decade, is now reaching its peak.

*Over

As networks have become more sophisticated, the knowledge needed  for installation and maintenance also...............…

*Has increased

Ever since he…...........from university, he............…for FPT.

*Graduated/has worked

To tell…............... , I think there is nothing memorable about the company's new advertisement.

*The truth

….............. biggest problem with our company is…............ fact that staff's morale is very low.

*The/the

…............board of directors of TCO Entertainment has announced today that............…CEO, Mike Jones, has stepped down from the position.

*The/the

there has been a rise ….........20%...............new home sales

*Of/in

The new filing system has increased efficiency…..............30%

*By

The unemployment rate is expected to remain unchanged…..............5% in the coming year.

*At